As part of the exclusive launch event of Facebook Asia a series of artworks were commissioned to illustrate key data and facts around Facebook to surprise and delight guests with the bonus of educating them in how to leverage the platform for their own commercial goals.
The mission was to create an experience that positioned Facebook as approachable and innovative in a space that fostered networking. While most guests were familiar with Facebook from a user perspective they weren’t aware of how they could incorporate it into their marketing strategy. In order to engage guests and bring data to life, six of the best and brightest artists local to Asia were invited to illustrate facts about Facebook.
Each of the six artists were given a fact to interpret as laterally as they liked pushing the concept as far as they could. The only request was to keep the outcome PG-rated.
The six facts (as at 2011):
1. People spend over 700 billion minutes per month on Facebook
2. The average Facebook user has 130 friends and creates 90 pieces of content each month
3. More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) are shared each month
4. There are more than 250 million active users currently accessing Facebook through their mobile devices
5. There are more than 70 translations of Facebook available on the site
6. More than 50% of users update their Facebook statuses per day
These illustrated facts were placed in custom built movable perspex display units making Facebook’s Asia HQ office a temporary exhibition space. An accompanying plaque highlighting the relating fact with a short artist statement supported each piece. Guests we invited to leave comments and place ‘Like’ stickers beneath or on their preferred artworks. The illustrated facts were also perfect as a set of postcards for guests to take away from the event as a keepsake.
The Facebook brand was layered through a variety of touch points. Everything from the initial invite, branded cupcakes and photo booths through to name badges, way finding/signage, lighting scheme and merchandise used the corporate design system (colours, fonts and iconography and branded language).
