Bamford not only supply off-the-rack medical supplies, they also customise to individual needs, making them … ‘Bam-made’.
The growing Bam Made range continues to be a point of difference for Bamford within the medical supply market. It’s what sets Bamford apart from competitors and it’s why their customers love them. Bamford listens to what a need might be and finds a way to deliver to it. Whether it’s gauze dressings in a specific colour, packaging in smaller or larger quantities, or putting a perforation in a drape, Bamford will always see if it can be done ... and often it can.
This bespoke range needed a name and a strategy to communicate this unique facet of the business. ‘Bam Made’ is simple and humble – the perfect name to match Bamford’s approach.
To demonstrate this capability a brief introduction to the company’s values and history as well as individual products interwoven with a range of case studies describing the client need and the designed and delivered outcome was made available to clients via a printed catalogue and website.
The specific requirement for the physical catalogue was that its design accommodated printing in-house. This enabled the Bamford team to print on an as-needed basis with the advantage of customising the document for whoever they were meeting, including a space for their clients name and the date of the meeting on the cover.
The Bam Made case studies were designed – written as well as typeset – in an editorial style and complimented with elegantly simple hand-drawn illustrations.
The illustration aesthetic is light, loose and laid-back. This is deliberate in helping communicate the personable and approachable relationship Bamford has with many of their customers. Very real human connections are at the heart of the business and is it’s their strength. The illustrations are offset by strong, clean and considered colour blocks and confident typesetting.
