This Goodnature rat trap has been going strong for years – now moss-covered and weathered, its still doing its job. With Goodnature turning 20 this was the perfect symbol to hero and usher in celebrations: built to last through every high, low, and everything in between.
The Goodnature 20 year party invite design centres on a real Goodnature rat trap that has been in use for over 12 years, now weathered and moss-covered. This object was chosen as a powerful, authentic symbol of Goodnature itself – resilient, dependable, and built to withstand the ups and downs of both nature and business.
By placing the rugged, time-worn trap against a clean white background, a strong contrast between toughness and clarity is created. This allows the product to speak for itself while reinforcing Goodnature’s confidence in its purpose and longevity. The visible wear tells a story of persistence, real-world impact, and innovation that lasts well beyond first use.
Hand-drawn annotations and celebratory marks add warmth and personality, reflecting Goodnature’s human, values-driven culture and the people behind the work. The typography and layout remain clear and inviting, ensuring the practical event details are easy to read while maintaining a sense of celebration.
Together, these elements create an invite that feels honest, grounded, and celebratory – honouring 20 years of bold ideas, brilliant people, and a company that continues to stand strong.