Medical supply company, Bamford, are one of the first companies to offer bio degradable holloware by EcoAid for use in DHBs and private practices. Made from sugarcane, these products work hard in theatre while working harder at the end of their life by composting down, thereby reducing the impact of plastic in landfills.
Revolutionising the waste challenge, these products are a delight - offered in a beautifully textured natural sugarcane finish or with a sunny yellow bio plastic film as a sterile option, they feel sturdy, strong and strangely luxurious.
Presenting the products in a way that showed their dimensions, volume and other technical aspects was essential for a product brochure where medical specialists would need all the facts up-front. So while a no-frills approach was appropriate, we didn’t have to skimp on personality!
“Revolutionising the waste challenge, these products are a delight”
Working with photographer and stylist, Bonnie Beattie, we set up a very simple still life shoot where each product was arranged in a way to show its best angle. Given enough space and lit in a way that cast beautifully soft shadows, each piece of holloware took on a personality that lightened up an otherwise under-estimated and under-loved sector, creatively, in the industry.
Sometimes a straw might be stood up vertically (using a sneaky bit of blue tack), or a measuring cup would be stacked one on top of the other to give the impression of a skyscraper. The naturally playful shapes of kidney dishes, injection trays et al in combination with a glorious colour palette of cream, yellow and Bamford’s supporting brand colour, sky blue, creates a scene of that is a joyous symphony of shape and colour. So we’ve delivered all the facts, but with a mental high-five!
In addition to the conceptual shoot a brochure was produced where all the products could be investigated in-depth and orders could be made via a traditional paper form or online. Strong type and block colour was used to break up information and alleviate the technical ins-and-outs of the product range.
This collection of imagery and marketing material has taken DHBs by storm and has provided an exciting relationship-building conversation point for the Bamford sales team, which converted into physical sales just days after release! It’s so exciting to see this success happen for my client and for the environment.
