Trilogy hails from New Zealand and is regarded as the creme de la creme of certified organic skincare. A beautifully minimal brand, the Trilogists sought to keep the simplicity of their online presence but amp-up the energy and vibrancy a couple of notches.
Stunning photography exploring natural textures of plant life, seascapes and some of the key product ingredients (e.g. rose hips) were the perfect compliment along with rich colour blocks to an otherwise neutral palette.
Warmth and personality was layered throughout the site and a sense of dynamism was added into the mix with imagery breaking through 'slices' and the use of circular frames to hold key stats and imagery.
Small touches like deepening the main navigation panel and using flat colour instantly freshened the look while also helping users find what they wanted. The navigation and drop-down 'mega menu' was carefully considered for mobile to make sure users had the best experience no matter what device they were using.
Collaborators: Heyday