Vanessa Smith || Creative Designer
Vanessa Smith || Creative Designer
Brand Identity for Endeavour Ventures – an umbrella brand for New Zealand film producer and entrepreneur, John Barnett ONZM.
Endeavour Ventures is a name for the many ventures of John Barnett ONZM.
Being a multi-faceted individual and entrepreneur John is involved in many projects and organisations ranging from his work with the Auckland Charitable Trust, the National Business Review, right through to his role as screen producer of some of New Zealand’s biggest and most exciting film and television productions.
Heading into ‘retirement’ from his role as CEO of South Pacific Pictures, John sought to firmly cement his own brand ‘Endeavour Ventures’, marking a new chapter to an already impressive track record, and giving his various endeavours a ‘face’ when interacting with others within each respective industry/area.
To this end, the new brand needed to be broad enough, in terms of subject and iconography, to fit comfortably within each venture John operates and is involved with.
A ‘Pacific’ colour palette of deep sea greens, metallic silver, almost black midnight blues and soft pale blues all create a comprehensive palette for use on all brand touch points.
As John’s reputation proceeds his work, this new brand need not seek to ‘try’ to impress. Rather the brand was requested to allow John’s work to take the spotlight and above all be understated in look and feel.
“The confidently minimal look of John’s new brand was inspired by his own sentiments behind his company name; it means to give everything you have, or to ‘move heaven and earth’. This notion has been simplified down to two universal symbols; the sun, and the earth. ”
Collaborators: Double Denim